So, you read the last blog post and are interested in learning more about how to grow your online presence. You learned briefly about SEO and how keywords and content play together to boost your search engine ranking. Now, let's take a look at how to pick the best keywords for your business.
A keyword is essentially anything that a person would type into the search bar of any search engine. If I am looking for a custom logo design, I might type in the words "custom logo design" or "custom graphic design" and so on. The search engine would return various custom logo design companies that could help me with my needs. These design companies have all selected keywords that are precise and accurately describe their services, which is why the search engine has chosen them as a result for my query.
When you are thinking about what keywords to select for your company, think about both your services and your brand. You can choose several keywords, so you want to hit all of your company's services, but also the branding that your company has established. For example, if you search "GEICO camel" you will receive five different links to GEICO's website. The same goes if you search "Carfox." The top result will be the Carfax website.
One of the most important aspects of keyword creation is choosing keywords that both describe your company and appeal to your ideal clientele. Before any keywords are picked, I strongly encourage you to develop a profile of your ideal client. There are several programs that allow the search trends of certain demographics and industries to be monitored; these programs allow businesses to choose keywords that are relevant to their industry and to their ideal clients. Ask me more about these programs.
Once you have your ideal client profile and your keywords ready, the next step is to write meaningful content that will both engage your readers and boost your SEO.
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